True Character


Social media managed and developed content for Thom Sweeney’s first online brand campaign. The idea devised, directed and produced by Birch London was ‘True Character’; an on-going series of interviews that celebrates the character of Thom Sweeney’s most notable clients, in this case it was actor Matt Smith. 

Being part of the Birch team, I was there from start to finish, helping develop the project through research and was part of the production team on filming day.

I collaborated with a copywriter to develop a strategic plan for Instagram feed and stories that was rolled out over a month. Also crafting bespoke handwritten type for the campaign in which the process involved physically writing, scanning, refining and animating in time for the AW20 launch.



SOCIAL MEDIA MANAGEMENT / CONTENT CREATION / ANIMATION

Art direction and production by Birch London
Photography by James Harvey Kelly
Directed by Harry Reavely⁠
Styling and copy by Aleks Cvetkovic















True Character


Social media managed and developed content for Thom Sweeney’s first online brand campaign. The idea devised, directed and produced by Birch London was ‘True Character’; an on-going series of interviews that celebrates the character of Thom Sweeney’s most notable clients, in this case it was actor Matt Smith.

Being part of the Birch team, I was there from start to finish, working with the creative director to develop the project through research and was part of the production team on filming day.

I collaborated with a copywriter to develop a strategic plan for Instagram feed and stories that was rolled out over a month. Also crafting bespoke handwritten type for the campaign in which the process involved physically writing, scanning, refining and animating in time for the AW20 launch.



SOCIAL MEDIA MANAGEMENT / CONTENT CREATION / ANIMATION
Art direction and production by Birch London
Campaign social media management by Amaia Kurschinki
Bespoke handwritten type and animations by Amaia Kurschinski
Photography by James Harvey Kelly
Directed by Harry Reavely⁠
Styling and copy by Aleks Cvetkovic







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